The Middle East is an emerging supply chain market facing complex challenges, from geopolitical disruption and logistics blockages to severe weather events and growing employer expectations. These pressures have increased demand for capable supply chain talent, yet many students and fresh graduates still lack early exposure to the field, its career pathways, and its practical impact.
MUHAKAT recognized a clear gap: supply chain needed to be introduced earlier, explained more practically, and positioned as a future-ready career for young people exploring where they could contribute across Plan, Source, Make, Deliver, Return, and Enable.