Principles of Demand Management

Online Program

Certification Included

Build stronger demand planning capability with MUHAKAT. Join the Principles of Demand Management course to understand forecasting, demand performance, and S&OP fundamentals, and start making better planning decisions across your supply chain.

Learn the fundamentals of forecasting, demand management, and S&OP. This practical course helps professionals understand demand planning principles, forecast performance, and the planning routines used to align demand, supply, and customer service.

Suggested Targeted Audience:

Demand planners and junior demand planning professionals, Forecasters and supply chain planning team members, Sales, commercial, and customer service professionals involved in forecast inputs, Inventory, logistics, procurement, and operations professionals who work with demand plans, Anyone responsible for deploying or supporting forecasting techniques

Key Information

Track

Non-certification Track

Level

Basic

Total hours

Class

Face to Face/Online

Principles of Demand Management Course in Saudi Arabia, Jordan, the Middle East & MENA Region

Build a solid foundation in demand planning, forecasting, and Sales & Operations Planning (S&OP) with MUHAKAT’s Principles of Demand Management course. This practical programme introduces the core concepts and techniques used to understand demand, evaluate forecast performance, and support better planning decisions across the supply chain.

The course is designed for learners who want to understand how demand management connects customer requirements, forecasting, planning systems, customer service, and cross-functional S&OP routines.

Practical introduction to forecasting, demand management, and S&OP
Focused on the planning process from strategic to operational levels
Suitable for face-to-face or online delivery
Designed for forecasters, demand planners, and professionals deploying forecasting techniques

What is Principles of Demand Management?

Principles of Demand Management is a foundational supply chain course that develops understanding of how demand is defined, forecasted, managed, measured, and translated into planning decisions. The programme covers the forecasting function, demand management process, forecast error measures, customer order management, customer service management, and the role of S&OP in balancing demand and supply.

The course is based on three focused learning areas: Forecasting, Demand Management, and Sales & Operations Planning (S&OP). Together, these topics help participants understand demand patterns, improve forecast quality, evaluate forecast performance, and participate more effectively in integrated planning conversations.

Why Study Demand Management?

Demand management is a core capability for organizations seeking to improve service levels, reduce planning errors, manage inventory more effectively, and improve collaboration between commercial and supply chain teams.

Understand the role of forecasting in the broader planning process
Learn how to evaluate forecast performance using practical error measures
Recognize the link between customer demand, customer service, and supply chain execution
Understand how S&OP supports alignment between demand, supply, inventory, and business plans
Build a foundation for future learning in demand planning, S&OP, and supply chain planning

Our Principles of Demand Management Training Programme

MUHAKAT’s course structure is designed around practical, instructor-led learning that explains the core demand planning principles used at different levels of the planning process. The programme combines concepts, applied examples, discussions, and planning exercises to help participants connect theory with real business situations.

Learning Outcomes

Define forecasting, demand, demand management, and S&OP
Understand the three levels of forecasting and the universal principles of forecast management
Recognize qualitative, quantitative, and causal forecasting techniques
Calculate and interpret forecast error, MAD, standard deviation, bias, and tracking signals
Understand the S&OP planning process, planning inputs, S&OP grids, and monthly S&OP meetings

Course Modules

Module 1: Forecasting

Define the forecasting function and demand
Review the three levels of forecasting
Explore universal principles of forecast management
Understand forecast design and parameter issues
Describe forecasting techniques and data sources
Discuss why forecasts fail and how accuracy can be improved

Module 2: Demand Management

Define demand management and its components
Place demand management within the manufacturing planning and control (MPC) system
Evaluate forecast performance and measures of forecast error
Calculate forecast error, MAD, standard deviation, bias, and tracking errors
Understand customer relationship management, customer order management, and customer service management
Explore technology tools and demand management performance

Module 3: Sales and Operations Planning (S&OP)

Define S&OP and its role in the MPC system
Understand the detailed S&OP planning process
Determine product families and planning inputs
Review historical input data and S&OP outputs
Work with make-to-stock (MTS) and make-to-order (MTO) S&OP grids
Understand monthly S&OP planning meetings and the benefits of S&OP

Assessment & Programme Details

This is a non-certification track course focused on building foundational knowledge and practical understanding. The programme can be delivered as a public class or customized for corporate teams seeking to develop demand planning and forecasting capability.

Course category: Demand Management
Level: Basic
Track: Non-certification Track
Total duration: 16 training hours
Delivery mode: Face-to-face or online
Suggested assessment: participation, short exercises, applied forecasting discussion, and optional knowledge check

Upcoming events for this course

No upcoming events are currently open for this course — stay tuned for new dates and registration updates soon.